Caleb Diehl
What our recent reporting escapades taught us about branding for the knowledge economy.
Ep. 06: Prescient plumbers, rural robots, social media mountaineers
A day in the life of an Oregon Business reporter might entail testing out augmented reality plumbing glasses. Or tailing an R2D2-like robot through his rural hometown. Or scaling a glacier on Mt. St. Helens. We reflect on what our escapades taught us about rebranding for the knowledge economy.
Read the articles here:
Brand Sherpas: On the trail with a new generation of outdoor adventurers
DAX the robot comes to Philomath
Pipe Dreams: Plumbers adapt to the knowledge economy
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