Coca-Cola announced plans to make its holiday cans benefit polar bears, and the white cans will be filled and distributed at its Wilsonville bottling plant.
Coca-Cola announced plans to make its holiday cans benefit polar bears, and the white cans will be filled and distributed at its Wilsonville bottling plant.
The promotion, involving 1.4 billion white Coke cans to last through the holidays, will result in Coca-Cola committing a minimum of $2 million to the World Wildlife Fund for an effort to protect polar bear habitat.
Coke will give $2 million to the WWF’s polar bear conservation efforts up front and will give another $1 million in the form of matching donations from individuals.
Starting next week, individual donors will receive a virtual parcel of Arctic land that they can visit online and track virtual polar bear sightings.
Read more at Sustainable Business Oregon.
{biztweet}white coke can{/biztweet}
