For the first time, both Advertising Age and its sister publication Creativity have named the same company Agency of the Year: Portland-based Wieden + Kennedy.
"Call it a two-fer, a double-double, snake eyes," says the AdAge story. "For the first time, Ad Age and Creativity are honoring the same top shop. And for good reason. When it came to bold idea-making and strong execution, nobody did it like this Portland, Ore.-based stalwart. Couple that with its newfound mettle in building strong client bonds and it won the business case, too."
But in naming it agency of the year, the Advertising Age story focused on Wieden + Kennedy's efforts to form closer ties to its customers.
"We learned that not every client was Nike," agency co-founder Dan Wieden tells an Advertising Age interviewer, referring to the best-known of the agency's clients, and for which his agency has arguably done its most memorable work. "We have a bunch of clients now that we're really in synch with."
Read more at OregonLive.com.
Read about W+K also winning Adweek's Agency of the Year.