Portland-based Li Ning Sports USA is planning to expand in the U.S., with an ad campaign expected to roll out in May.
Portland-based Li Ning Sports USA is planning to expand in the U.S., with an ad campaign expected to roll out in May.
Currently, the company only has one American retail outlet, in Portland’s Pearl District.
[Li Ning Chief Executive Zhang Zhiyong] said Li Ning will invest $10 million in its U.S. business this year, an amount that did not impress a footwear analyst.
“I think Nike spends about $10 million a minute,” said analyst Matt Powell of SportsOneSource.
While that’s an exaggeration, Powell said the differences between Nike, with about $19 billion a year in sales, and Li Ning, which is expected to exceed $1 billion for 2010, is vast.
Read more at OregonLive.com.
