These individuals and organizations pioneered new markets. But what happens when the market goes mainstream?
Oregon has earned a national reputation for birthing innovative products, services and practices, as well as cutting edge urban designs.
But when the rest of the world catches up, the pioneers — those who have yet to sell out, anyway — often struggle to remain, well, pioneering.
Here we profile a few of the trailblazers, their challenges and how they aim to stay ahead amid changes in the retail and urban landscape.