The Incubators

The Incubators Photos by | Jason Kaplan

These individuals and organizations pioneered new markets. But what happens when the market goes mainstream?


Oregon has earned a national reputation for birthing innovative products, services and practices, as well as cutting edge urban designs.

But when the rest of the world catches up, the pioneers — those who have yet to sell out, anyway — often struggle to remain, well, pioneering.

Here we profile a few of the trailblazers, their challenges and how they aim to stay ahead amid changes in the retail and urban landscape.

Gut Instinct

Circling the Street

A Transit Pioneer Heads Back to the Future

Original Vines

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