Rose Quarter awaits glitzy revamp

Jumptown would revitalize a moribund area with a mixed-use sports and entertainment district.

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Adding retail and housing to the Rose Quarter and downsizing the Memorial Coliseum are part of the vision for the new mixed-use Jumptown district, a project aimed at boosting the economy around the Rose Garden.

Blazers President Larry Miller wants to turn the aging glass palace into a more intimate venue for Portland Winterhawks hockey games, the famed Rose Festival parade and performances of all kinds.

By reducing the seating area, remodeling inside spaces and getting creative with marketing, Miller said he hopes the coliseum will be an added attraction in the bigger mix.

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{biztweet}Jumptown Rose Quarter{/biztweet}