Green product boosts paper plant

Strong sales of Longview Fibre’s recycled products are helping the company grow.

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Longview Fibre Paper and Packaging Inc. is reversing its fortunes thanks to strong sales of its FibreGreen kraft paper.

Sales of the company’s newest lightweight kraft paper, the environmentally friendly FibreGreen, have been growing since it hit the market in March, Fibre marketing director Matt Elhardt said.

After shedding 40 percent of its work force beginning in late 2007, Fibre’s sales have quickened this year, largely due to a jump in orders for container board used to manufacture boxes. The company has added about 40 jobs since last spring and now employs about 1,040.

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