Nike jumps on restructuring

The Beaverton-based sportswear empire pushes ahead with major restructuring.

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Nike is jumping into fall with new plans to expand its reach.

First, the Beaverton-area sportswear giant organized its business by athlete types, on the theory that runners or basketball players, for example, have more in common with one another than with any old shoe buyer. Then this March, Nike redrew its world map to create a half-dozen regions, including separate spheres for China, Japan and emerging markets. The company completed its reorganization in May by laying off 5 percent of the staff, and whittling and shuffling managers.

Nike spent the summer re-engaging workers, says spokeswoman Erin Dobson, from transition training to global webcasts to pep talks about the purpose of the reorganization. Leaders also began to sketch details for the new structure.

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