Still reeling from continued migration of employers to online job sites, 2009’s mass-layoff economy dealt a serious blow to newspapers’ classified ad sections.
Still reeling from continued migration of employers to online job sites, 2009’s mass-layoff economy dealt a serious blow to newspapers’ classified ad sections. Employment ads in The Oregonian fell 92% over the last five years and 70% in 2009 alone. Bend’s Bulletin lost 89% over three years and 65% in 2009. Oregon’s online ads fared a little better: After a 14% jump in 2007, they dropped 21% in 2008 and another 24% in 2009, while nationwide ads fell 4% and 25%, respectively.
