Interns aim high

An ad program gives interns the opportunity to market for Columbia Sportswear.

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As part of a program designed to give the country’s bigger ad agencies some Portland competition, interns for Colaboratory will pitch competing strategies to market Columbia Sportswear’s fall 2010 line to younger consumers.

“Like a lot of brands, we want to get younger,” Mark Shea, Columbia’s international marketing manager, told the group. “Hopefully, a year from now, I could ask how many interns wear Columbia and they’d all raise their hands.”

Working with an iconic Oregon brand is part of the allure of Colaboratory, a unique internship meant to showcase Portland’s advertising industry. Ten local firms — typically rivals in the business world — join forces to host the six-week program.

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