Great ideas don’t always lend themselves to a good market presence. A new course at Oregon State University’s College of Business should help bridge that gap.
Great ideas don’t always lend themselves to a good market presence. A new course at Oregon State University’s College of Business should help bridge that gap. A course in technology commercialization, or the process of bringing technical innovation to the marketplace, began in February. The course focuses on assessing the business viability of a technical idea as well as how to develop a good approach for commercialization.
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