A different sex site

A former tech exec goes after niche audiences with a sexier twist on social networking.

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Sam Lawrence left his job as chief marketing officer at Portland’s Jive Software to launch Blackbox Republic – a decidedly more amorous competitor to Facebook and MySpace that targets audiences with an open perspective on sex.

On Wednesday, Lawrence unveils Blackbox Republic, a startup that hopes to create a safe, secure online community for the “sex positive” movement — an all-encompassing term that describes people who celebrate sexual diversity, if not the act itself.

Blackbox hopes to find its own space in the increasingly crowded social media world, targeting a niche that Lawrence acknowledges many will find off-putting, or even offensive.

Read the full story at OregonLive.com.

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