Broadcasters battle recession


Southern Oregon stations face the tough news of broadcasting in the recession.

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Competition from cable channels and the internet aren’t making it any easier for Southern Oregon broadcasters to operate in the down economy. But the stations are trying to remain optimistic in light of pay cuts and other money-saving moves.

“I think it’s safe to say revenue is down double-digits for everyone,” says Renard Maiuri, vice president and general manager of ABC affiliate KDRV. “Regardless of the business, everyone has had to tighten their belts.”

That’s meant creative short-cuts, fewer positions, even reduced hours and pay in some cases.

“I can’t speak for everyone,” Maiuri says. “But we looked to eliminate any expense that we could live without or weren’t contractually obligated to fulfill. Keeping expenses down significantly has made up a healthy portion of the revenue shortfall.”

Read the full story at the Mail Tribune.