Lawsuit crushes G.I. Joe’s comeback

Former executives intended to resurrect the G.I. Joe’s brand, but were blocked by a lawsuit over the company name.

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Four former executives of sporting goods retailer G.I. Joe’s attempted to bring the company back this year after its liquidation last March, but were stopped by a lawsuit.

UFA Holdings Inc., the Canadian company that bought many Joe’s names during the liquidation, sued the executives and their new company for trademark infringement.

A settlement in the case is pending, but it precludes UFA and the four executives from discussing the deal.

“All I can say is that our project is not going forward,” said Ron Menconi, Joe’s former vice president of marketing and merchandise who had served as the new company’s president. “We’re not bringing back the company, let’s put it that way. We’re very disappointed.”


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