Toymaker looks to television for big break

Oregon toy manufacturer Zing Toys looks for a boost from product placement on TV shows to sell its flying toys.

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A scene on NBC’s The Office featuring one of Zing Toy’s products could have been the Banks company’s big break, but the scene was left on the cutting room floor.

The company, which has carved out a niche with active and flying toys such as boomerangs and balls, has gained wider attention since its founding in 2006.

Larger businesses, including Dick’s Sporting Goods and REI, now are carrying certain Zing products, in addition to local toy stores such as Leapin’ Lizards, which carries about 10 to 15 of Zing’s 70 toy products…

With distribution both nationally and internationally, Zing has grown from a startup with only one or two products to a business with $2.5 million in gross revenue in 2009. While Walterscheid handles operations in the U.S., his partner, Peter Cummings, handles international distribution.

Read more at the Mail Tribune.

{biztweet}Zing toys{/biztweet}


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