Vincent Cranberries hopes its $8-a-bottle organic juice will be more profitable than an Ocean Spray partnership.
In 2000, the Vincent family ended its partnership with Ocean Spray, and says the company controls prices in a way that small farmers can’t keep up with.
Now, the family is making its own juice, that will debut a $8 a bottle at New Seasons markets this week.
Tim Vincent is betting his life savings that Portlanders will say yes to the lively, tart-sweet flavor of the juice from his family’s Bandon bogs. And not just because it tastes nothing like the juice in the bumpy plastic bottle with the famous blue wave logo.
It’s a last-ditch effort to save the 70-acre farm his family’s been working since 1957, a quarter mile from the beach. “You can hear the waves from the farm,” Vincent says. Being so close to the ocean, he says, makes the temperature just a few degrees cooler than other cranberry farms in the area, pushing harvest later into the winter and yielding a deeper-red berry that’s sweet enough to pop right into your mouth.
Read more at Willamette Week.
{biztweet}Vincent cranberries{/biztweet}
