McKenzie tourism pushed

Tourism officials hope to attract more visitors to the McKenzie River Valley.

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While the McKenzie River Valley is known for its natural beauty, its tourism pull doesn’t hold up as well as other Lane County attractions.

Tourism officials are hoping to change that with a new plan to organize the area’s businesses and communities and promote its many activities.

Officials from the Lane County Department of Community & Economic Development and Travel Lane County have organized a meeting this week to launch the newly formed McKenzie River Tourism Committee. Part of the group’s charge will be to implement some of the recommendations made last year by a consultant who studied the McKenzie’s tourism strengths and weaknesses.

Among the recommendations in the Visitor Readiness Report: Settle on a single name to identify the region; considering splitting the river corridor into two regions, the Upper McKenzie and Lower McKenzie; do a better job promoting the McKenzie River Trail; highlight the two covered bridges in the region (and consider re-painting Goodpasture Bridge something other than white); standardize signage along Highway 126; and develop a pocket-sized activities guide.

Read the full story at The Register-Guard.

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