ClearEdge Power is keeping its base in Oregon while marketing mostly in California.
ClearEdge Power does most of its marketing in California, but the clean-tech company has no plans to leave its Oregon headquarters.
When asked why the company chooses to stay in Oregon, where electricity rates are relatively low, vice president of marketing Mike Upp responds, “Why Oregon? Why not?”
Despite its spoken support for a state that Upp considers a leader in the clean energy movement, ClearEdge isn’t employing a philosophy of thinking globally and acting locally. The bulk of its marketing efforts thus far have been focused in California, though the company in the last year installed its first Oregon test system at the Ronler Acres Fire Station near its Hillsboro headquarters.
“Even though we’re headquartered in Oregon, we expect to be a global brand,” said Nicole Elovitz, ClearEdge director of marketing. “We’re trying to build awareness by partnering with groups like Ecos Consulting and the U.S. Green Building Council, which have a strong knowledge base here and in California, but have ties nationally as well as locally.”
Read the full story at the Daily Journal of Commerce.